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Branding, design, infographics and illustrations for the Melbourne Cup 2014 special wrap-around in The West Australian newspaper and TABform newspaper. Which included jockey silks and zodiac symbol illustrations. I was inspired by the line art illustrations on playing cards, especially Kings, Queens and Jacks which I incorporated into this project. This was one of the most fun projects I worked on during my time at The West Australian Newspaper. Creating the branding and illustrations for the jockey silks and zodiac symbols was fantastic. We didn't normally have a lot of time to plan and prepare things while working at a busy daily newspaper but I got a few weeks lead time which made all the difference for this big project.
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STYLE GUIDE
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Jockey illustration from inspiration to final
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JOCKEY SILKS PATTERN TEST AND COLOUR TEST
We didn't have information about the colours and patterns of the jockey silks until a day or two before the race. So I designed templates for all of the most common helmet, shirt and sleeve patterns so the final versions could be made quickly.